I always thought people liked holes ever since that book I read in 6th grade and the Shia LeBeouf movie that was produced shortly after. Apparently, Charlie Baker loves to dig them like a ravenous meth addicted dog searching for its next big fix underneath a fencepost. Normally, I would stay away from a political smear campaign. They are usually under produced and say ridiculous sh$t about the other party. However, when a smear campaign has a full buyout of adultswim.com’s 30 second ad breaks, it is hard to not wonder wtf is up.
Dive In for more information on “Bay State Future” and why they would target such a niche website that serves primarily 18-24 year old males.
An advertising campaign that would make whales cry crude oil.
EXECUTIVE SUMMARY
With products whose primary focus serve my father and other yuppie empty nesters with disposable incomes great enough to make sure their toothpaste and haircare won’t f&$k a dolphin, it’s hard to get away from Tom’s of Maine positive environmental impact. Thankfully, Tom’s of Maine’s advertisements pins you to the ground, screams out random enviro-gibberish, then rapes your brain with sunshine, grassy fields, and stock footage of old people. Whoever said yes to this campaign needs to be put on trail, declared a witch, and burned for ever even thinking that this advertisement would sell Tom’s of Maine.
I first spotted this campaign on hulu when I opted to watch the longer commercial, it was so bad that I wanted to restart my blog just to write about how bad it is.
Dive in for more details and watch the abomination that is this advertisement.
There comes a time in everyones life when they realize they need to use some sort of deodorant in order for people to like them more. Thankfully, my deodorant lets me feel like an NFL linebacker riding a giant undomesticated bird that can transcend time space with lazer beam eyes and rocket feet. The hilarious absurdity of this entire campaign makes me want cover myself in Old Spice propaganda, walk into Axe’s headquarters with a paintball gun and go non-lethal rambo on everybody’s asses.
Dive in for videos of muscular black men saying funny sh&t.
Meet Nathan Junior (the boy), a pretentious 8 or something year old who is wayy to forward thinking to ride in anything less than a new factory produced japanese SUV. Nathan Junior looks like a little version of Jesse Eisenberg that got drugged, left in a ditch, and woke up covered in H&M clothes. Regardless, the copy is well written and the thinking behind it is half decent.
SIDE NOTE: Notice the boy oddly caressing the car. I don’t even know what to say about that.
Dive in for more tv executions with “Nathan” saying some ridiculous Sh%t.
Article 5 out of the 10 pillar mission statement for the web start-up I intern at states, “Automation – Machines WILL rule the world someday”. That may be true, but it doesn’t mean I’m looking forward to it.
Launched in 2005 by New York agency Amalgamated, this five year mental abomination has finally gotten off the streets of Boston. Recently, the high reach Svedka billboard was taken down outside of my house, never to plague the skies again. The concept is simple, young adults love the future. It explains why every 20+ prays to Apple and wears golden jump suits from American Apparel.
The transition from future to strange animatronic sex bot is obvious, but just to slam it home they have the tagline “VOTED #1 VODKA OF 2033″. Great, so now I have to wait 23 years till this tasteless cheap garbage water ferments enough for me to enjoy it.
I’m starting this whole thing up again. I might link this to a legitimate site depending on how much effort I feel like putting into it…And So it begins…
While I was watching an episode of Always Sunny In Philadelphia, I noticed a significant change. Before the pending episode a option to stop playing advertisements for 24 hours was presented. I causiously clicked yes and saw something astounding. The action to stop playing advertisements was sponsored by H&R Block?!
The marketing apocalypse has finally come. Advertisments are literally canceling out other advertisements. Think of the advertisments that could have been. They never had a chance to live! Abortion protestors should be furious.
I’ve been reflecting on this in relation to futurists. How Ray Bradbury spawned dreams of cars speeding past landscapes of endless elongated billboards begging people to read them. Or how Phillip K. Dick imagined massive digital video screens that knew your information before you said a word.
In all futurist novel’s and movies all an advertisor wants is a larger share of voice directly relatable to its audience. Is H&R Block’s advertising strategy any different? Is any advertising stategy any different?
All that and more right after this commercial break.
Did you like that advertisment? It doesnt sell Zune, however it makes me want to control factions of cute warring stuffed animals
A Case Study: Hulu vs. H&R Block.
What happens when an advertisor buys media space with the sole purpose of blocking out all other advertisements? Two possible answers occur to me. 1. Your media provider explodes creating a rip in the fabric of time space.2. I should send my resume to the Advertising Firm that represents H&R Block. Both answers are plausible explanations for why an advertisors would do such an audaciously cool thing.
1. The advertisor’s redundancy will fold apon itself creating a casym in the fabric of time and space.
When two contradictory forces fuse together it creates a rip in time space, distroying everything within a 1000 kilometer radius. Ussually, these contradictory forces are electromagatism and gravity. The only places in the universe in which both forces colide are black holes. The unification of these two forces is known as Unified Field Theory.
Wikipedia, the bastard son of the oxford english dictionary states, “In physics, a unified field theory is a type of field theory that allows all of the fundamental forces between elementary particles to be written in terms of a single field. There is no accepted unified field theory yet, and this remains an open line of research. The term was coined by Albert Einstein who attempted to unify the general theory of relativity with electromagnetism”.
The postulation of a unified field theory was Eienstien’s dieing conundrums. It’s theory was trying to find a plausible common ground between the forces of gravety and electromagetic force
Today, the unthinkable happened. I got called out by my former employer!
I wrote an email to my former manager, a nice 25 to 30 some year old marketing executive by the name of Andrew. The email elegantly said that I’m quitting and taking another internship position at a different company. The different position is closer to my home, school and skill set. Here is how it went down.
The Reply:
Professionalism is a dogma of the business world. It’s in that list of jargon that academic advisers and career councilors like to use to make you feel slightly inferior and somewhat humbled. But honestly what is professionalism? How significant is it comparably to a person’s skill set?
American Novelist Don DeLillo once said, “It occured to me that eating is the only form of professionalism most people ever attain”.
Carnegie Mellon Universities academic advising center outlines professionalism as ambiguous yet having specific characteristics. They state, “the characteristics associated with professionalism are: competency, responsibility, attitude, and conduct on the job”.
Did I sway from these characteristics or was Andrew just expressing his sadness of my departure through resentment?
Quitting an internship is sorta like breaking up with a girlfriend. Both parties are dependent on each other and there hopefully isn’t money involved. I just hope I didnt break Andrew’s heart.
I started this blog approximately 1 month ago. Unfortunately I haven’t updated it. The reasons are various, but mostly due to finals and the fact that I’m not interning anywhere at the moment. With school ended, my attempts at creating anything has dwindled to only manifesting thoughts when necessary. Most of my days have been occupied by Youtube, Hulu and StumbleUpon. If your an Ad Intern you can learn a lot of things from trolling these depths. For example, take this interesting adaptation about the new evolution of business to customer communication points.
This explosion of new media can be a bit bothersome. What will little creative nerds, dwebs and rejects like myself do if everyone just wants to tweet instead of watch tv? Conventional advertising would be doomed, cast away like beta tapes or the former president.
Regardless, Last night I didn’t sleep. I just laid in bed rolling around, counting sheep, counting the number of shutters per blind (40), and counting the days until I get back to Boston, school and my internship. Winter break is a long and frustrating experience. It’s too long to just simply read a good book and relax for a few days, but too short to find a job that is willing to hire you for 3.5 weeks.
In the movie Jarhead, I believe they called this limbo “the suck”. But, I think it feels a little bit like this.
So, the question becomes, What do creative students do while they are bored, have writers block, or can’t sleep? The answer, THE INTERNET. Find cool stuff that will occupy your time. Make neat little projects that will get you to keep on trucking and not fall into the drooling on a couch watching reruns of Maury trap.
Here is something I stumbled upon for starters. Its really great tutorials for photoshop.
If you have the new Adobe CS4 Suite take a look at tv.adobe.com. It’s a great way to get started with their really cool new product as well as show you how to use Adobe’s updated 3D mapping. If none of those things excite you, look for some cool advertisement executions and ask yourself why they worked, what worked about them, or how could they improve. Below are just a few examples of some great stuff I’ve found using StumbleUpon.
If you notice, most of these examples are OOH, that’s a good thing. It’s always nice to broaden your horizon’s past conventional print or television.
EXECUTIVE SUMMARY
