An advertising campaign that would make whales cry crude oil.
EXECUTIVE SUMMARY
With products whose primary focus serve my father and other yuppie empty nesters with disposable incomes great enough to make sure their toothpaste and haircare won’t f&$k a dolphin, it’s hard to get away from Tom’s of Maine positive environmental impact. Thankfully, Tom’s of Maine’s advertisements pins you to the ground, screams out random enviro-gibberish, then rapes your brain with sunshine, grassy fields, and stock footage of old people. Whoever said yes to this campaign needs to be put on trail, declared a witch, and burned for ever even thinking that this advertisement would sell Tom’s of Maine.
I first spotted this campaign on hulu when I opted to watch the longer commercial, it was so bad that I wanted to restart my blog just to write about how bad it is.
Dive in for more details and watch the abomination that is this advertisement.
How many times can you relate a product to the word good? Apparently, 18 times in roughly two minutes. Tom’s Of Maine “goodness” campaign (possibly created by McCabe, Duval + Associates) focus’s on how good Tom’s Of Maine is to the environment, people, hell f&%k it, even the world! I never thought a company who makes a line of healthcare products could be so wholesome and yet so pretentiously full of themselves at the same time. Their advertisement makes it seem like their product-line and employee’s are the only defense against tyranny. Their website plays this up showing what exactly makes their product’s so “good”.
So great, they don’t test their products on animals, they don’t have artificial stuff, and they like to recycle. But, isn’t toothpaste suppose to clean my teeth? I don’t know about you, but in a cleaning race between floride and tea-tree oil, I’d rather have my potentially harmful and cheaper toxin’s thank you very much. Besides, the potentially toxic spittle from my toothpaste will comprise of what, 1/100000000000000000000000000 of all the other sh%t in my water already. Sorry Tom’s of Maine, but I’m more concerned about the sun exploding and aliens coming down in 2012 than if my face wash is biodegradable. Regardless, this advertisement is packed with children, fields, and smiles. It has such memorable quotes as:
“Success can be measured in not only in terms of money made, but in the ‘good’ created. That making uncommonly good products can actually serve the common good.”
* violently puking* I’ve seen better copy written by a half blind illiterate chinamen than this corny, underdone, 8th grade slide show presentation…and for that, I give it a 1 out of 5. Let me know what you think.
PS: Active ingredient in Tom’s of Maine toothpaste = Sodium Monofluorophosphate, doesn’t sound too packed full of “goodness” to me.
