Toshiba Ultra HD TV – Ad

3_threepoint_rating

EXECUTIVE SUMMARY

In a world where everyone is really excited about pretending to be well traveled, one man has a television… and that television is a Toshiba.  The unnamed bearded hero in this ad fools his friend, defrauds his coworkers, and cons two separate gaggles of women. The only thing this advertisement is missing is the soundtrack from Catch Me If You Can.

Overall, Toshiba does a nice job of trying to communicate to their apparently upper middle class target of dumb girls and ignorant guys. The ironic humor behind it all has a nice enough pay off, but the ad falls short on actually making me want to buy a TV. Instead, I just want to pose in front of one and see if I can convince my grandma that I went back to the holy land (Disney World).

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