Windows 8 Tablet: Less Talking, More Doing – Ad

4_fourpoint_rating

EXECUTIVE SUMMARY

F&^k Siri. That lady in my phone always gets it wrong. Whenever I ask it to make me a sandwich it always says, “I’m sorry. I do not know what you are looking for”. Plus, the sex is awful. Which is why I applaud Windows for taking that b%itch down a notch. In one of their latest advertisements, Windows attempts to make their Windows 8 Tablet a little less mundane by directly comparing it to the iPad.

This Windows ad pokes holes in the iPad’s previously simplistic executions, while asserting that its product is superior. The copy is chalk full of a faux Siri’s voice spouting pro Windows rhetoric, while an omnipresent hand shows how the Windows 8 Tablet is the best thing since the written word. The only thing that this advertisement falls short on is a tagline outside of its price point. Other than that, it’s a solid 4 out of 5.

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