Category Archives: THE BIRDS

Windex Touch-Up Cleaner – Ad

2.5_twohalfpoint_rating

EXECUTIVE SUMMARY

Must Clean EVERYTHING. Clean the counter, clean the sink, clean the toilet, clean the microwave, clean the fridge. Things must be cleaned and they must be cleaned with Windex! This is an ad for an innovative new form of Windex container that you dab, rather than spray. A good idea with a absurd advertisement.

The madness of this ad kicks off with a couple of talking crows jabbering on like the two old men from the Muppets. “Check it out! A new way to clean, from Windex!”, the crow impersonating Gilbert Gottfried says. Then, a women  dances around a moderately priced home and hacki-sacks some paper towels into a trashcan. Children and a husband appear out of the wood work and she proceeds to chase them around the house. The advertisement ends with the young mother happy to leave the disinfected war zone and Muppet birds dancing. Overall, I couldn’t figure out if I just watched a commercial or I hallucinated from huffing way too much Winddddeeeexxxxxxx. I liked the feeling and the snazzy new container, which is why it only got a 2.5 out of 5.

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Filed under Housewares, THE BIRDS, TooMuch